Get The Word Out: How To Ensure Effective Event Signs

12 July 2021
 Categories: , Blog

If you're planning an event and you want to ensure increased participation, make sure you have the right advertising. Many people focus on print ads and social media to get the word out about big events. However, advertising shouldn't stop there. To get the most out of your event advertising, you should also include signs. You might not realise this, but signs can increase participation in just about any event, especially when they're designed to be effective. 

Start With the Font

If you need signs for your next event, you want to make sure they're as effective as possible. To ensure that, the first thing you need to do is choose the right font. Many people make the mistake of choosing a font that's too small or too intricate. Unfortunately, choosing the wrong font can reduce the overall effectiveness of your event signs. This is especially true if the font you choose is too difficult to read. To avoid problems, choose a font that's easy to read. If you're not sure what type of font to choose, spend some time looking at other event signs. When you find a font that you like and that's easy to read, snap a quick picture of it. You can use the picture to provide a working example for your sign-maker. 

Add Some Background

If you're ready to buy signs for your next event, dress them up a bit. If you've decided to leave the background bare on your event signs, you need to rethink that decision. You might think that leaving the background bare will help to keep the focus on the event information, but that's not the case. Choosing an inviting background will help to attract attention, which will help to increase the number of participants who respond to your event signs. 

Give the Words Some Space

If you're planning a big event and you want to increase participation, you need to have the right signs. Colour and font play a big role in the effectiveness of your signs, but there's still more that you can do. To make your signs truly effective, you need to make sure that the words are easy to read. That can be difficult when you get the spacing wrong. This is especially true when the words are put too close together. To avoid confusion, make sure that the words are evenly spaced. When words are evenly spaced, event signs are easier to read and to understand.

Contact a designer of signs for events to learn more.