A Guide to 3 Types of Storefront Signs

16 October 2017
 Categories: , Blog

Opening your first retail business can be very exciting. Having fitted out the shop, purchased your stock and hired your staff. You will be able to turn your attention to what is perhaps the most enjoyable part of setting up a new store - buying a sign. Installing the sign on your new business premises will announce to the world that you are ready to start trading. Below is a guide to the different types of signage you may wish to consider installing on your new storefront.

Fabric Signs

Fabric signs are a great option if you are operating on a budget because they are the cheapest signage option. Fabric storefront signs are typically made by printing your business name or logo onto a vinyl or nylon sheet. This sheet is then hung between two support poles on the front of your store. Fabric signs can be eye-catching when they catch the breeze. However, it is important to realise that if you opt for fabric signage, you will need to replace it on a periodic basis as the fabric is torn by the wind.

Illuminated Signs

Illuminated shop front signs are a great way to make your store stand out at night. Illuminated signs are constructed using transparent coloured plastic which is attached to a metal frame. Lightbulbs are then fitted to the inside of the frame. When the lightbulbs are switched on the light emitted will illuminate the sign. If you opt for an illuminated sign, it is important that you regularly inspect it for any failed light bulbs. A sign which is only partially illuminated will send the message that you do not care about your business or the product that you sell. 

Projection Signs

A projection sign is designed to stick out at 90 degrees from your storefront, which makes it easily visible to people walking down the sidewalk towards your business. These signs are very useful as they allow people to spot your shop from a distance. However, if you opt for a projection sign, you should be aware of the fact that they will not attach the attention of anyone looking directly at the front of your store, so you should combine a projection sign with another type of storefront signage.

If you would like to find out more about the range of different storefront signs, you should contact a signage supplier today for further advice and information.