Selecting a corporate sign that will stand the test of time

21 December 2016
 Categories: , Blog

Nothing makes a business stand out more than a corporate sign adorning the front of your headquarters' main address. It doesn't just look nice; it's a symbol of your company's growth and success. However, logos, as we all know, can be tough to perfect. Some companies – such as Apple, Coca-Cola, Nike, and Shell – have gone without any major revisions for many decades, while others have needed to revise their brand image multiple times; for example, KFC, Pepsi, and BP.

Sometimes, shaking up the corporate imagery is a good way of refreshing the brand, but it can come at a great cost – and not only in terms of short-term losses, either. History is full of ill-thought-out marketing bungles, so make sure that your logo and brand are united perfectly (and that they are well-suited to application on a corporate sign). It has been said that a perfect company logo should look great on a postage stamp or on a billboard in Times Square; this is definitely a very wise adage. When it comes to recognisable logos, brands that have opted for striking minimalism over overbearing complexity seem to do best; however, this isn't always the case.

Then there is the issue of selecting build materials. Most corporate signs are placed outside, which means that they need to be resistant to wind, water and sunlight; this, however, can be easier said than done. No company wants to have to get a repairman in every second month to fix a dangling letter or apply a fresh coat of paint to the logo. Additionally, the placement of the sign is also key. Ideally, you want your corporate sign to be visible in all kinds of conceivable lighting conditions. Using downlights is an excellent way of achieving this; moreover, it adds a subtle note of style and sophistication to your sign. It is possible to rig the downlights to a timer so they come on automatically, and you can even install a lux meter to have the lights come on and illuminate your sign during darker days.

However you decide to go about constructing your sign, it is not a decision that should be taken lightly. Thousands of employees and everyday citizens will encounter your company's location each day – not to mention the huge number of people who will see it on map platforms such as Google Maps, or the corporate website.